1. Introduction

This Cookie Policy explains how Sense Living (“SENSE”, “we”, “us”, or “our”) uses cookies and similar technologies on senseliving.app (the “Website”) and, where applicable, within the Sense Living platform when deployed in residential or hospitality buildings.

This Policy should be read together with our Privacy Policy.

2. What are Cookies?

Cookies are small text files placed on a user’s device when visiting a website. They are widely used to ensure websites function properly, improve user experience, analyze traffic, and support marketing activities.

Similar technologies may include tracking pixels, SDKs, local storage, and analytics scripts.

3. Types of Cookies We Use on the Website

A. Strictly Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled.

They may include:

Security cookies
Session management cookies
Form submission validation
Load balancing

Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

B. Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting anonymized statistical data.

Examples may include:

Google Analytics
Website performance monitoring tools

These cookies:

Collect information such as IP address (anonymized where possible), browser type, pages visited, and time spent on the site.
Are only activated after user consent.

Legal basis: Consent (Article 6(1)(a) GDPR)

C. Marketing and Tracking Cookies

These cookies may be used to:

Track demo request conversions.
Measure marketing campaign performance.
Retarget visitors.

They may be set by:

CRM platforms
Advertising networks
Embedded third-party content providers

Legal basis: Consent (Article 6(1)(a) GDPR)

D. Third-Party Content Cookies

Our Website may include embedded content such as YouTube videos.

When interacting with such content, third-party providers may set cookies according to their own privacy policies.

We do not control these cookies.

Legal basis: Consent (Article 6(1)(a) GDPR)

4. Cookies and Tracking within the Sense Living (Building Deployments)

When Sense Living is implemented within a building (residential or hospitality asset), additional tracking technologies may be used strictly for operational and service optimization purposes.

These may include:

A. Usage Analytics

Service booking patterns
Feature interaction data
Session activity
Device type

Purpose:

Improve user experience
Optimize service availability
Enhance operational efficiency

B. Behavioral Personalization Tracking

Within building deployments, Sense Living may process behavioral interaction data to enable:

Intelligent service recommendations
Personalized promotions
Service preference learning
Engagement optimization
AI-assisted guest journey personalization

This may include:

Preferred service categories
Booking history
Interaction frequency
Engagement patterns

This tracking is designed to:

Increase service adoption
Improve user satisfaction
Support building revenue optimization

C. Legal Basis for App-Based Behavioral Tracking

For end users within buildings:

Processing may be based on contract performance (where personalization is integral to the service).
Explicit consent may be required for advanced behavioral analytics or promotional profiling.
Legitimate interest may apply for aggregated, anonymized operational analytics.

Each building deployment may be subject to:

A separate Data Processing Agreement (DPA).
End-user Terms and Privacy Policy within the app.
Role allocation between SENSE (Processor) and the Building Operator (Controller).

5. Data Minimization and AI Principles

SENSE applies the following principles:

No automated decisions producing legal or similarly significant effects without human oversight.
Data minimization and purpose limitation.
Aggregation and anonymization where possible.
No sale of behavioral data to third parties.
Personalization is limited to service optimization within the relevant building ecosystem.

6. How Users Can Manage Cookies

Website visitors may:

Accept or reject non-essential cookies through the cookie banner.
Modify cookie preferences at any time.
Adjust browser settings to block or delete cookies.

Please note that disabling certain cookies may impact website functionality.

7. Cookie Retention

Cookies are stored for different durations depending on their purpose:

Session cookies: deleted when the browser closes.
Persistent cookies: stored for a defined period unless manually deleted.
Analytics cookies: retained according to provider settings.

8. Third-Party Providers

Some cookies may be placed by third-party service providers, such as:

Analytics providers
CRM platforms
Video hosting platforms

We recommend reviewing their respective privacy policies for further information.

9. International Data Transfers

Where cookies involve data transfer outside the European Economic Area (EEA), appropriate safeguards such as Standard Contractual Clauses (SCCs) are implemented.

10. Updates to this Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or platform features.

The latest version will always be available on the Website.

11. Contact

For any questions regarding this Cookie Policy, please contact:

[email protected]
Sense Living Sàrl

136 Rue Principale, L-5366 Munsbach, Luxembourg